Alfa Romeo's Billboard Sinks to New Low



This post is worth writing for the headline alone.

If you liked the series of underwater billboards, here's another one for you, via AgencySpy:  AlfaRomeo is viralling a video of its billboard being lowered into the Challenger Deep (wiki) in the Mariana Trench, the deepest point on Earth at some 11,000 meters (36,000 ft).

But is it real?  I don't think so. Jalopnik points out certain inconsistencies, but here's, I think, the real tell -- the rope.  There's no way for the 11,000 meters of rope to fit on the spool of the size shown in the video.  See for yourself with this handy spool capacity calculator. I'm assuming (generously) the 3mm fiber diameter, 20" for traverse, 10" for barrel, and 15" for flange. The most you can fit on the spool of that size is 3,577 meters, and the spool in the video isn't even full.

4 comments:

  1. What if they used several spools, one after another?

    ReplyDelete
  2. The stunt is shameful because it elevates form over substance.

    ReplyDelete
  3. The stunt is shameful because it elevates form over substance.

    ReplyDelete
  4. wow, absolutely clear water all the way to the bottom with no fish or bits floating in the way, almost like a clean swimming pool! can the acting get any cheesier?

    ReplyDelete

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