"The Campaign for a Commercial-Free Childhood is demanding that McDonald’s immediately stop advertising on children’s report cards. Last week, students in Seminole County, Florida received their report cards in envelopes adorned with Ronald McDonald promising a free Happy Meal to students with good grades, behavior, or attendance. The advertisement appears on report cards envelopes for students in kindergarten through fifth grade. The envelopes are used to transport report cards to and from home throughout the school year."
-- Commercial-Free Childhood via AdFreak
Related:
Advertising on School Buses
Ads Advance Into Schools
Radio Ads on School Buses
Schools Sell Naming Rights
Compared to in-school advertising this seems relatively unintrusive on education, and may actually provide incentive to study.
ReplyDeleteI think that's disgusting. Poor nutrition is supposedly a contributing reason to so many childhood problems already.
ReplyDelete