New Book: How to Spread Rumors and Gossip



I heard that there's a new book called Rumor Psychology and that it talks about the difference between rumor and gossip and how their accuracy depends on particular circumstances. In a nutshell, "expert rumor researchers Nicholas DiFonzo and Prashant Bordia investigate how rumors start and spread, the accuracy of different types of rumor, and how rumors can be controlled, particularly given their propagation across media outlets and within organizations."
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