Concept: Bad Ads Should Cost More

"Mr. Berlin, who is also chairman of Berlin Cameron/Red Cell in New York, proposed a radical overhaul of advertising rates by adopting price flexibility so that good advertising would cost less and bad advertising would cost more. For instance, television commercials that viewers like or watch more often would be cheaper to run than those they zip past or zap."
-- NY Times

Earlier:
Concept: Last Ad Standing
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